Tencent seeks to team up with Nintendo create games for consumers in Europe and the USA.
According to The Wall Street Journal, Tencent has shares in both Epic Games and Activision Blizzard, but does not have a position in the US market.
In the Chinese market, the publisher dominates the mobile sector. Collaborating with Nintendo, Tencent hopes to "explore the essence of creating console games."
In addition, the Chinese government recently introduced stricter rules on their minors.
Anyone under the age of 18 is limited to 90 minutes of playing time per day; Another reason to expand your audience.
"We want to expand at the expense of China, and one goal is to play console games in the US and Europe," a Tencent spokesman said.
“We hope to create console games with Nintendo characters and learn about the essence of console games from Nintendo engineers.”
Another Tencent spokesperson added: “Nintendo games are not designed to make people pay a lot of money.”
"Tencent skillfully pursues silent global dominance, expanding mainly in the form of large and small investments in companies industries around the world, without naming them Tencent," said Niko Partners Managing Partner Lisa Cosmas Hanson.
Appeal to women
“Women are driving the growth of the gaming market,” said Niko Partners analyst Daniel Ahmad.
"The Chinese developers are not only moving to creating games aimed at female players, they are also adapting existing games to better relate to them."
Nintendo seems to share this vision. Third-party company developers said: “Nintendo asked them to make games for young women, such as romantic games, a genre with passionate fans, including in China.”
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